In an article entitled “We are passionate about the art of great barbecue.”: Laura Rea Dickey”, The Dickey’s Restaurant CEO states that the restaurant has a strong sense of history, family and competition-style barbecue, where it’s all about the food. Laura tell folks about their story and explain to them who they are and what they’re been doing for 78 years, that brings an authenticity that doesn’t just attract folks to the brand, it’s also what them apart.”

When it comes to pushing innovation in the fast-casual food sector, CEO Laura Rea Dickey believes in the incorporation of powerful new artificial intelligence technology. She first noticed this need when she was hired to be a consultant for Dickey’s Barbecue Restaurants Inc., her husband’s family owned company.

Not only was the franchise lacking in technological innovation, the entire industry was. However, this gap in the industry would provide Laura Rea Dickey with the perfect opportunity to create a business revolution that’s still being felt to this very day. Read this article for more information.

The Power of Artificial Intelligence

The most significant use of technology by Laura Rea Dickey was to use artificial intelligence to analyze data in a way that let her not only understand customer behavior, but to predict it as well. This, combined with her strong focus on the needs and desires of her customer base, allowed Laura Rea Dickey to develop a strategy that created a highly customer-oriented business model. As a result, Dickey’s had less misfires when rolling out new items, and were able to sell more of what was popular.

Doing Good in the Community

In addition to transforming the fast-casual industry, Laura was also very keen to do good in her community as well, especially during the pandemic. When the first wave of the pandemic hit, she helped her franchisees by cutting royalties by 50% so that they could retain employees, and stay in business. She also made first responder sandwich donation packs to help medical teams provide aid to those in the community.

A Look at Laura Rea Dickey

At Dickey’s Barbecue Restaurants Inc., Laura Rea Dickey rapidly went from consultant, to CIO, to CEO due to her remarkable insight, and her vision for how technology should be used to boost the business. Her career started at Murray Brown Creative Group, and she also worked at The Point Group, and the Richards Group.


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