Robert Kotick is currently CEO of Activision Blizzard, a video game company. He has served as CEO since 2008. His journey to the top of a video game company that creates 8.9 billion dollars in revenue each year, starts as a young man in Ann Arbor, Michigan.
Robert Kotick attended the University of Michigan in the early 1980s. As a freshman, he was already ready to start a business. He created the technology company Arktroniks with his college roommate. In Kotick’s sophomore year, he acquired a crucial investment from billionaire Steve Wynn, a hefty $300k into Arktronics. At the same time, Kotick was working for Apple developing Apple II software, all the while attending University.
One day Kotick was in a meeting with his boss and founder/CEO of Apple, Steve Jobs. Noticing Kotick’s workload he offered him a tidbit of advice.
Something along the lines of, “Dropout of college and focus on your tech company full time.” Kotick took Jobs up on his advice and dropped out of University as a sophomore. Shortly after he launched Activision. A move that has proved to be a lucrative one. Last year based on how profitable his stocks were he made a total of $154.6 million dollars.
However, Kotick was not always rolling in the dough. In 1990 he and his partner, Brian Kelly, purchased a 25% stake in a company called Mediagenie, which he would reconstruct into focusing mainly on video games, and later come to be known as Activision. Activision was close to bankruptcy at the time. Kotick recalls the company having to sell furniture just to pay the employees.
Kotick had been Chief Executive Officer of Activision from 91′ to 2008 when he would become president, and help with the merger of Activision and Vivendi. Vivendi brought with it Blizzard. Now with Blizzard working with Activision, Activision Blizzard was born with Kotick as CEO.
Kotick has proven himself to be compassionate to his consumers, always striving to meet the needs of the ones who enjoy his products. His mission for Activision Blizzard is to “inspire audiences to play, connect and compete by making the most engaging entertainment in the world.”