For 23 years, entrepreneur Carl Daikeler has guided people on successful journeys to fitness. He co-founded BeachBody and turned it from a little startup to a multi-billion dollar empire with annual sales in excess of $100 million. His mission is to set up people with a program that promotes whole-body wellness.
Mr. Daikeler’s Background
Ithaca College in New York awarded Mr. Daikeler a bachelor’s degree in 1986. He majored in organizational management. While a student, he set aside at least 30 minutes for workouts every day. He took his passion for fitness to his first job. He produced events for the National Football League for four years. For eight years, he worked in the direct marketing industry. That industry taught him how to maintain connections with clients and create a compelling story that allows a brand to sell itself.
How BeachBody Grew
Carl Daikeler got the idea for BeachBody in the late 1990s. The company officially launched in 1998. It started with a dozen videos that allowed people to get in a quick workout at home. No pricey gym equipment or memberships were needed. By 2015, he had created 0:08 Abs, Insanity and other popular series of at-home exercises. He added Shakeology products. His wife came up with the idea for a shake-based meal replacement program, and they coordinated its launch with nutritional experts.
Why People Stick With BeachBody
The release of a $99 per year subscription service, BeachBody on Demand, was a successful update to the program. The health issue that began in late 2019 and spread across the globe through 2020 and 2021 proved to be a boon for at-home fitness solutions. Additional updates to BeachBody have included a coaching service, an app and the ability of customers to turn into independent contractors who offer mentorship and lifestyle services to new subscribers.
What Else Does Carl Daikeler Do?
When Carl Daikeler isn’t recording new videos or talking with his customers, he produces Broadway shows. His productions have earned two Tony awards. He enjoys seeing other Broadway shows in his downtime. He also focuses on fun with his family.